UEFA holds emergency meeting over FIFA private investment plans
UEFA and other global confederations are reacting to Gianni Infantino's proposal to introduce private investment into FIFA tournaments via a subsidiary body.
UEFA holds emergency meeting over FIFA private investment plans
European football's governing body, Uefa, is holding a virtual emergency meeting on Thursday afternoon to determine its response to a controversial proposal by Fifa president Gianni Infantino to bring private investment into the game's top tournaments.
The plan involves the creation of a subsidiary body to manage Fifa tournaments, which would allow for outside investment. According to a document seen by BBC Sport, the proposed funding timeline is aggressive: investors would be given access to term sheets in August, indicate investment amounts in September, and submit commitment letters and agreements in October. Funds would then be transferred to Fifa by the end of October.
Fifa has granted its 211 member associations until 19 September to decide if they support the plan, with a straight majority required for it to proceed. Uefa has reacted strongly to the deadline, stating in a second announcement that it had learned of Fifa's requirement for associations to support the proposals or risk having a one-off payout offer withdrawn. Uefa previously claimed that Fifa had crossed a line
regarding the matter.
Much of the anger stems from a perceived lack of consultation. Many members, including the Football Association, reportedly only learned through the media that there was a proposal to sell a 20% stake in Fifa competitions to private finance. This investment would be led by the Thrive Eternal investment vehicle, owned by Joshua Kushner, the brother-in-law of Ivanka Trump. Debbie Hewitt, the FA chair, was among the Fifa vice-presidents who were not given advance notice of the plan.
The backlash extends beyond Europe. Uefa's concerns have been echoed by the North and Central American, South American, and Asian Confederations. David Bernstein, a former chairman of Manchester City and the FA, suggested England should withdraw
from the World Cup if the proposals are enacted.
While such a move is viewed as an extreme option, Uefa holds significant leverage. Three of the semi-finalists for the 2026 World Cup are members of Uefa's 55-member bloc, and a collective withdrawal would damage the financial viability of the tournament. However, some members see a benefit; David Trunda, president of the Czech FA, stated that the pragmatic benefits for Czech football
are visible.
Fifa defended the initiative in an eight-page document and a video released Wednesday. Gianni Infantino described the plan as an offer, not an obligation
and a golden opportunity to turbocharge the development of the game globally
. He argued that too little of football's commercial value reaches the areas that need it most, suggesting the funds would provide for stronger national teams, better pitches, more pathways for young players, and increased support for women's football.
Fifa pointed to the first-time World Cup qualification of Uzbekistan, Jordan, Curacao, and Cape Verde as evidence of its success, though it was noted this was partly due to the competition expanding to 48 teams. Fifa also cited the Bundesliga, Ligue 1, La Liga, and Formula 1 as examples of organizations using dedicated commercial operations
, and insisted private investors would absolutely not
influence the World Cup.
Critics remain unconvinced. The European Leagues organization called the proposal a reckless and divisive development
, stating that the World Cup is not the president's private equity asset
. Fifpro, the global players' union, urged Fifa to reconsider without delay, warning that transforming competitions into investable assets would fundamentally and irreversibly reshape the incentives
of the game. La Liga president Javier Tebas accused Infantino of using the plan as an electoral campaign to buy votes and silences before the next Fifa congress in March.
Hans-Joachim Watzke, president of Borussia Dortmund and vice-president of the German Football Association (DFB), described the plans as an absolute attack on football
.
The situation remains unresolved as member associations weigh the offer of an initial $40m (£30m) payout—the first $20m (£15m) of which is tied to the 19 September decision deadline.