LA28 Ticket Sales Launch Amidst Resale Program Announcement
Los Angeles – Tickets for the 2028 Olympic and Paralympic Games will officially go on sale to the general public on April 9th, with a presale window opening for residents of Los Angeles and Oklahoma City beginning April 2nd, LA28 organizers announced on Monday. The announcement comes as the committee seeks to address potential ticket security concerns by establishing a verified multi-platform resale program slated to launch in 2027. According to a statement released by LA28 CEO Reynold Hoover, this week marks the first opportunity for fans to secure seats for the Games.
Ticketing Details and Pricing Structure
The first wave of ticket availability will be distributed through a notification system. Selected buyers, having registered for the ticket draw, will receive time slots to purchase tickets between March 31st and April 4th. Remaining registrants will be notified on April 7th regarding their eligibility for the initial general sales round, dubbed “Drop 1.”
LA28 has committed to making the Games accessible with a significant portion of tickets priced affordably. One million tickets will be available for just $28, representing the lowest price point. Allison Katz-Mayfield, LA28 Senior Vice President, Games Delivery Revenue, emphasized that over 75% of all tickets, including those for final events, will be priced under $400, with nearly 50% available for under $200. “Tickets are comparable to and in many cases well under what we see for other professional sporting and major entertainment events in the U.S.,” Katz-Mayfield stated during a press briefing.
Roughly 5% of all Olympic tickets will exceed $1,000, acknowledging a range of pricing to accommodate different budgets and event preferences. A maximum of 12 tickets per fan will be allowed across all sports and sessions, with an additional 12 tickets permitted for soccer events, which do not count towards the general maximum. Ceremony tickets (opening and closing) are limited to a maximum of four per fan.
Verified Resale Program to Combat Fraud
In a proactive move to protect fans from unauthorized sellers and inflated prices, LA28 has partnered with several platforms to create a verified resale marketplace. Beginning in 2027, AXS and Eventim will serve as the official secondary ticket marketplace, joined by Ticketmaster and Sports Illustrated Tickets as designated verified resale platforms. This multi-platform approach is designed to provide fans with multiple trusted avenues to buy and sell tickets with confidence.
Organizers stressed that primary ticket sales will *exclusively* be conducted through AXS and Eventim. Any tickets offered for resale before 2027 should not be considered verified by LA28. This initiative mirrors similar strategies employed by other major sporting events to combat ticket scalping and ensure fair access for fans. The announcement from LA28 aligns with growing industry trends toward controlled resale ecosystems, particularly for high-demand events, as TicketNews reported.
Representatives from each platform involved have issued statements affirming their commitment to maintaining marketplace integrity and providing a secure and transparent experience for fans. AXS CEO Bryan Perez highlighted the focus on a “scalable and consistent experience,” while CTS Eventim CEO Greg Klippert emphasized the importance of a “secure, reliable, and transparent experience.”
Registration Remains Open
Despite the impending ticket release, registration for the LA28 ticket draw remains open, allowing more fans to participate in the opportunity to secure seats. The organizing committee encourages interested individuals to register as soon as possible to maximize their chances of being selected for a purchase window. The LA28 website is the official portal for registration and provides further details on the ticketing process.
The launch of ticket sales marks a significant milestone in the lead-up to the 2028 Los Angeles Olympics, signaling the Games’ growing momentum and anticipation. The multi-faceted approach to ticketing—combining affordability, accessibility, and security—demonstrates LA28’s commitment to delivering a world-class event for athletes and fans alike. Read more on Globally Pulse Sports.
Looking Ahead
With the first ticket drop just around the corner, excitement is building among sports enthusiasts worldwide. The LA28 Games are poised to be a landmark event, showcasing the best of athletic competition and the spirit of international unity. The successful implementation of the ticketing program and resale marketplace will be crucial in ensuring a positive experience for all involved, setting the stage for a memorable Olympic and Paralympic Games in 2028.
