India Recognizes AYUSH in International Trade Agreements
The Commerce Ministry of India announced that the country’s traditional medicine system, known as AYUSH, has been formally recognized in bilateral trade agreements with Oman and New Zealand. This development marks a significant milestone for India’s efforts to promote its holistic approaches to health and wellness on an international scale. Both agreements, finalized in December 2025, feature dedicated annexures for health-related services and traditional medicine, reflecting a growing global interest in alternative and complementary health practices.
Growing Export Figures for AYUSH
Recent data indicates that exports of AYUSH and herbal products have experienced a notable increase, registering a growth of 6.11%. The export figures grew from $649.2 million in the fiscal year 2023-24 to $688.89 million in 2024-25. This uptick suggests not only a robust domestic manufacturing capability but also a rising global demand for Ayurvedic and other traditional health products. According to the Ministry of Commerce and Industry, there has been a consistent push to integrate AYUSH practices into mainstream healthcare systems internationally.
The Global Landscape for Traditional Medicine
As health paradigms shift globally, AYUSH is positioned to take advantage of this trend. Countries around the world are increasingly interested in holistic health solutions that are perceived as safer or more sustainable than conventional options. In this context, the endorsement of AYUSH in trade agreements with Oman and New Zealand symbolizes a growing acceptance of traditional medicine and its role in healthcare. Reports from the World Health Organization (WHO) indicate that more than 80% of the world’s population relies on traditional medicine for some aspects of healthcare, illuminating the broader landscape in which AYUSH operates.
Reactions from Health Experts
Healthcare experts are applauding this recognition. Dr. Rakesh Kumar, a prominent Ayurveda practitioner, stated that “this formal acknowledgment in trade agreements not only highlights the efficacy of AYUSH practices but also encourages further research and integration into global health systems.” Such endorsements are crucial for enhancing the credibility and viability of AYUSH as a recognized system of health worldwide.
India’s Strategy to Promote Traditional Medicine
The Indian government has initiated several measures to promote AYUSH globally, including the establishment of AYUSH export promotion councils and participation in international health fairs. These initiatives aim to showcase India’s rich heritage in traditional medicines and attract investments into the sector. As part of its international outreach, the government is also collaborating with organizations like the WHO to develop guidelines that enhance the global integration of AYUSH.
Challenges Ahead
While the recent trade agreements are a positive sign, challenges remain. Critics argue that the lack of standardized regulations governing traditional medicine could pose risks to consumer safety and efficacy. Furthermore, there is a need for more robust clinical studies to validate the claims surrounding AYUSH products. Experts advocate for a balanced approach where traditional knowledge is respected and integrated with modern scientific methods.
Conclusion
The formal recognition of AYUSH in bilateral trade agreements with Oman and New Zealand underscores a significant shift towards valuing traditional medicine in the global health landscape. As India continues to enhance its export capabilities and foster partnerships, the push for AYUSH can pave the way for broader acceptance and integration of traditional practices into global healthcare systems. As this trend evolves, ongoing research, regulatory standards, and global collaboration will be essential in ensuring the safe and effective use of AYUSH therapies. For further insights into the evolution of traditional medicine, read more at WHO.
